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Voices
Are you a shouter, or a counselor?

Marketing and Public Relations are about persuasion and reinforcement.  Both start with awareness and end in action.

Attempting to influence people through unfocused communications can be like calls from a person with a bullhorn yelling into a disinterested crowd.  Little change occurs.

By contrast, if drawn in or approached respectfully, an individual will take advice and information from a credible source.  This leads to the desired outcome.

The quality of audience focus and your chosen voice combine to determine your ultimate success in driving targets to take action. 
Your organization's voice includes:

  • The means used to reach the audience.

  • The tone of the message you create.

  • The choice of words and images in the communication.

  • How your effort stands out from competing voices and distractions.

Sopra Vocé helps clients get eye-to-eye with individual audiences members by understanding their needs, motivations and most importantly, how they gather information.

This individually focused approach leads to tailored messages sent via familiar channels, and development of new communications that audience members learn to use and respect. 

Sopra Vocé  develops voices for clients that build and sustain influential, trust-based relationships with stakeholders.

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